Marie Mitchell - Recent Key Projects

Some of Marie’s Recent Key Projects include:

Software Development company - new start up.
Successfully achieved and managed research funding to develop software.
Completed a full comprehensive business plan to support the funding process.
Carried out extensive research on potential markets.
Developed a state of the art brand for the product, complete with strap lines and launch plan.

Regional Tourism Organisation - Northern Ireland.
Consolidated ad hoc consumer research carried out on behalf of client investigating the potential target market for  the product offering.
Developed an innovative, attractive brand and strap-line show-casing the attractiveness of the region and its core offering, re-creating the brand of the destination in the minds of the consumer.
Delivered a comprehensive strategic marketing communication plan for the organization.
Delivered a consumer advertising campaign encompassing television, radio, bill board, bus shelter and newspaper  advertising.
Advised  on the online strategy for the new campaign.
Measured the campaign through a national toll free number and visitor numbers on the web site.

Community led Information Technology Initiative
Assisted the Chief Executive Officer in his task of taking a funded organization into a non funded / supported  enterprise.
Carried out the role of ‘product development’ for the proposed services to be delivered.
Managed the delivery of the service portfolio.
Assisted in the recruitment of key personnel.
Developed and implemented a marketing and sales plan for the organization.

Emerging Software Company - Hospitality Sector.
Completed a full competitive and usability analysis on the company’s software offering.
Developed a strategic marketing plan for implementation within the company.
Outlined a complete marketing communications plan.
Delivered a comprehensive sales plan for the company.
Assisted the directors in the development of the company’s business model.